I help you get strong, get clear on what matters to you, and learn how to use AI in a way that actually fits your life. Then I hand you the tools, so you can keep coaching yourself long after we finish.
Confidence = Evidence = Action
Solutions over excuses, always!
Here’s the short version. I run my own PT business, online and face to face, and I teach Certificate III and IV in Fitness. For me, training and education go hand in hand. I don’t just want you strong, I want you to understand why, so you never have to rely on anyone forever. Including me.
Somewhere along the way I fell hard for AI. I saw how much time it gave back to me, how it helped me build better programs, plans and tools for my clients, and I thought: everyone should know how to do this. Not in a scary, techy way. In a real life way.
So now I run an AI consulting business, working 1:1 with individuals and businesses, and I teach AI too. I’m building it into a full AI training company. No generic tutorials. AI set up for you: your work, your business, your life.
Same coach, same philosophy, whether we’re working on your deadlift or your first custom AI assistant. Learn it, do it, back yourself.
Lou x
And changed the direction of my life.
Strength, functional fitness, and a lot of women discovering how strong they really are.
Accredited nutritionist, certified life coach, and a qualified trainer and assessor teaching other coaches.
Studying AI properly, and delivering AI training as a qualified trainer and assessor.
Training the next wave of coaches, and teaching AI as a qualified trainer and assessor.
Coaching classes, 1:1 clients and One Skill sessions at a CrossFit gym in Burpengary.
Helping individuals and businesses use AI in a way that actually fits them, and building it into an AI training company.
Not sure where you fit? Tap a couple of answers and I’ll point you in the right direction. Or type your question, and if the chat doesn’t know the answer, it comes straight to me.
Life coaching, online personal training and nutrition coaching in one, with your own coaching app. Plus your own personalised e-book, so you always know what to do at the end.
For individuals and businesses. Learn AI specifically for you, get custom AI assistants built, and training that fits what you actually do every day.
1:1 personal training, or focused CrossFit skill sessions where we work on one thing until it clicks.
This is my high-touch coaching program, and it’s the whole picture. Your body, your food, your mindset and what matters most to you, all built around one person: you. No cookie-cutter plans, because you’re not a copy of anyone else.
Mindset, values, and getting clear on what’s truly important to you. Once you know that, every choice gets easier.
Programming built for your gym or home setup, with form feedback so you learn the why behind every movement.
Food that fits your real life, family dinners included. I’m not about diets. I’m about lifestyle.
I set you up on my coaching app, so your training and progress are all in your pocket.
Every day except Sunday. Sunday is rest day, for both of us. Rest is important.
A real, tangible manual made just for you, so at the end you always know what to do. It’s yours forever.
AI is moving fast, and it’s a whole lot easier with someone in your corner. I teach it the same way I coach training: simple, practical, and built around your real life. You don’t need to be techy. You just need to be curious.
AI consulting and training, 1:1 for individuals and for businesses.
Learn AI specifically for you, using your real tasks, at your pace. Walk away actually using it.
Your own GPT, your own AI coach, set up to think the way you need it to, for your work or your life.
Content, admin, client work and systems, set up so AI actually saves you time.
For you or your whole team, from a qualified trainer and assessor who teaches AI.
Individuals and businesses who want to use AI and feel a bit overwhelmed by it. If you’ve ever thought "I know I should be using this, I just don’t know where to start", this is for you.
Every project is different, so I quote case by case. Tell me what you want to achieve and what your end outcome is, and I’ll come back to you with a plan and a quote. Simple as that.
My in-person coaching now runs out of a CrossFit gym in Burpengary, Queensland, Australia: more space, more equipment, better training. I keep it to a small number of clients so every session gets my full attention.
Limited spots. Message me to check availability.Not local? The Personalised Life System works anywhere in the world.
Hey, I’m Coach Lou.
I love learning. I’m a lifelong learner, and I just love teaching what I learn in the three areas I love the most: fitness (especially strength training), AI, and personal development.
I keep being told I need to niche down and pick one. Honestly? I’m not going to. These are my three. I’m extremely passionate about all of them, and I love what happens when you combine them.
I’ve coached since 2014, after CrossFit found me in 2013. I practise what I preach, and I’ll never program anything for you that I haven’t done myself many times over. I work off science first, and where I’ve been through something myself and have the evidence it works, I’ll share that too.
Nothing boosted my own confidence more than becoming physically strong, and I’ve watched it do the same for the women I coach. At the end of the day, I’m a personal development coach. Fitness is the doorway, AI is the toolkit, and teaching is my point of difference.
Built with women in mind, but the door is open to any growth mind. Here’s how to know if that’s you.
Bring the mindset, and I’ll give you all the time in the world.
Estimate your daily calories, protein, carbs and fat in under a minute. A starting point, not a prescription.
Fill in your details and hit calculate.
Your results are estimates, not a medical diagnosis or personalised nutrition prescription. Individual energy and nutrient needs can vary based on health, body composition, training, medications and other factors. If you have a medical condition, are pregnant or breastfeeding, have recently had surgery, take prescription medication, or have concerns about your relationship with food, speak with an appropriate health professional before making significant dietary changes.
A little bit of something is better than a whole lot of nothing. Real guides, no cost. Download and start today.
A simple 2-day-a-week program to get you moving with confidence. No gym experience needed.
Download freeThe fundamentals of eating for energy and results, without the fads or the guilt.
Download freeSmall daily actions to build evidence and back yourself. Five minutes a day.
Download freeIt’s my 6-week, high-touch online coaching program. It combines life coaching, personal online training and nutrition coaching in one, with daily contact with me (except Sundays). We also build your own personalised e-book together, so when the six weeks are done you have everything written down and know exactly what to do.
It starts with a $50 consult. On the call we go over what you need, and the price depends on that, because every Life System is built around you. You’ll get a clear plan and price at the end of our 45 minutes, and then you decide. No pressure.
I’m extremely busy, and I love what I do, but I only want to be speaking with people who are serious about getting on track. That’s why I only coach growth minds. When you book your time in, I block that time out just for you, and if you don’t show up, the $50 covers that time. It means the only people booking are the ones ready to take action and do something about it. And on the call, we go deep for 45 minutes, so you walk away with real clarity either way.
No. Your program is built for you, your gym and your starting point. If you’re brand new, we start simple and I teach you every movement. If you’re experienced, we go deeper.
Yes. Your programming is built around whatever you’ve got: a full gym, a garage setup, or the basics.
At a CrossFit gym in Burpengary, Queensland, Australia. Spots are limited, so message me first and I’ll let you know what times I have available.
A 30-minute 1:1 session where we work on your one skill or one goal. Double unders, pull-ups, handstands, whatever is holding you back. You leave with drills to keep practising on your own.
I help individuals and businesses use AI in a way that fits them. That might be 1:1 coaching to learn AI for you, a custom AI assistant or AI coach built for you, AI set up for your business, or training, courses and workshops for your team. Every project is different, so I quote per project or training. Tell me your end outcome and I’ll come back with a plan and a quote.
Not at all. If you can send a text message, you can learn this. We start where you’re and build from there, one small win at a time.
My programs are built with women in mind, because that’s who I specialise in coaching, especially around strength training. But if you have an open mind and a growth mindset, all are welcome, and I’m happy to train anybody. AI consulting is absolutely for anyone and everyone.
From the clarity you’ve been looking for. From feeling confident in your body, your life and your tools. Let’s make today day one.
Got a quick health, fitness or AI question? Send me a DM, I’m always happy to help.
